Super Cream Comes to Town with the New Olay Regenerist Micro-Sculpting Cream
December 5, 2009
A super cream is coming to town as Olay Regenerist launches its internationally, multi-awarded Micro-Sculpting Cream in the Philippines. Sold out when it launched in the US, UK and Australia, this cream gives skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price!
There are two factors that affect the firmness of our skin – Collagen, which provides structural support for our skin, and Turgor, which is the normal cellular firmness of our cells caused by the water inside it pressing against the cell wall. As we age, both of these are compromised resulting in skin becoming less firm and elastic, whilst visible wrinkles and uneven texture become more marked.
Collagen, the protein that provides structural support to the skin, naturally declines with age and the depletion is worsened by damage from environmental factors in the form of free radicals and UV rays. The result is skin that is less firm, looks duller and reveals more fine lines and wrinkles.
While skin turgor is not often discussed in the world of skincare, it is a property of skin that we recognize instinctively. Good skin turgor occurs when skin cells are well-hydrated, enabling the contents of the cells to expand and attain their full shape and volume. Turgor is best visualized as the difference between a wilted plant and an upright plant.
Turgor depends on two factors: hydration and a strong skin moisture barrier. Hyaluronic acid, which is naturally abundant in young skin, is critical for hydration as it can bind up to 1000x its weight in water, giving young skin its soft, plump, and moisturized look and feel. However, both hyaluronic acid levels and our skin’s moisture barrier decline with age, causing our facial skin cells to lose turgor.
The new Olay Regenerist Micro-Sculpting Cream contains a potent combination of ingredients that addresses sagging and wrinkles by addressing both collagen and turgor loss. It contains Regenerist’s highest level of Amino-Peptide Complex which includes 2 amino-peptides - pal-KTTKS that regenerates collagen and Carnosine which is also more commonly known as a potent anti-oxidant that protects skin’s collagen from harmful UV rays and free radicals.
Olay Regenerist Micro-Sculpting Cream also contains hyaluronic acid which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, therefore helping to restore turgor.
The result: hydration that regenerates the volume and shape of 10 million surface skin cells, lifting skin so that sag-prone areas become firmer, and skin’s surface is more elastic, smoother and plumper, for that look of sculpted youth.
Get the Olay Regenerist Micro-Sculpting Cream before its sold out and give family and friends the gift of firmer, tighter skin this Christmas without the $350+ price tag. Because super creams don’t need to be super expensive.
* * *
SRP: Olay Micro-Sculpting Cream – P1,299 (SRP)
Available exclusively at Watson’s and SM Beauty
*results not equal to facelift
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
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