Downy Unveils Luxury Line of Fabric Conditioners in Scents to Remember

With event host, Christine Jacob, and fellow bloggers at the Downy gala launch at Manila Peninsula

Procter & Gamble’s (P&G) Downy has launched their new line of fabric conditioners which will give women a new and luxurious experience when it comes to scents — Passion and Attraction by Downy in their Downy Perfume Series. The gala launch was held yesterday at the Manila Peninsula.

These two new Downy fabric conditioners, Passion and Attraction, contain a one-of-a-kind blend of perfume oils with special activated technology which helps give women a long-lasting perfume-like scent that they can wear every single day. These special scents were developed by Downy’s perfumer, Hector Esquinca, the leader of the Asia Perfume Development Program of P&G. Esquinca is an expert in his field as he has more than 20 years of experience in developing scents and brings his training from the top perfume centers of the world.

Christine Jacob, former Filipina swimmer, actress, T.V. host, and newscaster hosted the gala launch

According to Esquinca, the scent of Passion and Attraction by Downy was inspired by French perfumery, specifically, French pastries, flowers and fruits for Passion and gardens of Grasse, France (the perfume capital of the world) for Attraction. 

 apples and vanilla

The scent of of Passion by Downy is described as vibrant and sweet. “We have blooming apple blossom from Southern France which blend with pear stripes immersed into a rich vanilla scent, ending in a  touch of icy raspberry enveloped in warm cedar wood.”

cedarwood and raspberry

Passion by Downy has a delectable, fruity fragrance with apple blossom, freesia and vanilla as its top and middle notes, and fresh mulberry and cedawood as its bottom notes. 

Meanwhile, Attraction by Downy, which was created by fellow P&G Senior Scientist and Perfumer Shingo Ishii, is a fresh but very alluring floral fragrance.

 rose and ylang-ylang

“It’s a celebration of nature as we have this bouquet of different flower notes like jasmine, ylang-ylang, rose, iris and it trails off into soft musk and sensual wood scents for that air of mystery.” Shingo said.

 freesiaand oranges

Attraction by Downy contains a blend of floral scents like Jasmine, Rose and Ylang-Ylang for its top and middle notes, which is mixed with soft musk, tube rose and wood fragrances for its bottom notes to give the scent a lingering hint of the Oriental.

As their guests, we were able to learn more about the fragrance of Passion and Attraction by Downy as we walked through the Downy Scent Museum, where scent curators described the meaning of the different scent notes included in the two fabric conditioners.

Did you know that aside from having an extraordinary blend of perfume oils, Downy’s Perfume Series also has an advanced, touch-activated Perfume Microcapsule (PMC) technology, which allows it to give clothes a long-lasting fragrance? These perfume oils are then placed inside microcapsules within the Downy formula, which are deposited on the fabric during rinse stage. When you rub and touch these capsules, they will slowly release more fragrance into the air in order for women not only get a subtle whiff of scent as they put on their clothes, but will get fresh bursts of fragrance all day too.

L-R: Downy’s perfumer Hector EsquincaDowny Brand Manager Grace Chua, P&G Senior Scientist and Perfumer Shingo Ishii

“As the leader in the fabric conditioner category, Downy is always looking for new innovations and fresh experiences to offer our consumers. Passion and Attraction by Downy gives women who loves fragrances the chance to indulge in perfume everyday. It has all-new scents especially developed by a top perfumer and with unique technology that makes sure the fragrance lasts all day,” said Downy Brand Manager Grace Chua.

By bringing together the craft of French perfumery and the science of advanced fabric conditioner technology in the new Passion and Attraction by Downy, P&G has truly created two new Scents to Remember.