Sharing the Gift of Youthful Beauty - Olay Regenerist Launches New Super Cream

On average, women all over the world spend $10 billion a year on beauty products, with luxury anti-ageing creams on the market ranging from $100 to as much as $1,500. Yet at the recently held in-store holiday launch of Olay Regenerist Micro-Sculpting Cream in SM Makati, family and friends enjoyed the gift of firmer, younger-looking skin for less than $30 or at Php1,299! This delighted shoppers who have often paid tens of thousands in their search for a cream that works.      

The launch spread Olay Regenerist’s message that super creams don’t have to be super expensive, like some pricier premium creams. The internationally, multi-awarded Micro-Sculpting Cream promises to give skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price!

A study conducted by an independent third-party research laboratory in the UK specializing in testing the efficacy of cosmetic products, pitted Olay Regenerist Micro-Sculpting Cream against some of the world’s most premium creams and measured which kept skin moisturized and hydrated longer.

Moisturization is especially important in keeping skin firm, plump and smooth. There are two factors that affect the firmness of skin – Collagen, which provides structural support for our skin, and turgor. Turgor is the volume and shape of our skin cells. Cells with good turgor have a full volume and shape, leading to firm, smooth skin.

Hydration is essential to maintaining healthy skin turgor yet our ability to keep skin moisturized declines with age. Our skin’s level of hyaluronic acid, called ‘nature’s moisturizer’, recedes as we get older, leading to sagging, unevenly textured skin.

In the study, skin hydration levels were tested at baseline and after 1 hour, 6 hours, 12 hours and 24 hours. Products tested were among the most expensive daily moisturizers from the UK, Spain, Germany, the Netherlands and Italy, many of which are also available here in the Philippines.

Results from the test showed that Olay Regenerist Micro-Sculpting Cream provided significantly higher levels of skin hydration versus all of the prestige moisturizing creams it was tested against even after 12 and 24 hours.

The new Olay Regenerist Micro-Sculpting Cream addresses both collagen and turgor loss with Olay’s highest level of Amino-Peptide Complex.  This includes the amino-peptides pal-KTTKS that regenerates collagen, and Carnosine, which is also known as a potent anti-oxidant  to protect skin’s collagen from UV rays and free radicals.

It also contains Hyaluronic Acid, which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, helping to restore skin turgor.

This potent combination allows the Olay Regenerist Micro-Sculpting Cream to give women the benefits of firmer skin in as fast as four days, reducing fine lines and wrinkles and making skin smoother and plumper, for that look of sculpted youth.   

This super cream has already enjoyed worldwide success. In the US, the Olay Regenerist Micro-Sculpting Cream became the no. 1 anti-ageing cream just six months after its launch. A continent away, word of its phenomenal benefits resulted in a waiting list of 20,000 women eagerly anticipating its arrival in the United Kingdom. In Australia, it was sold out in a matter of weeks.

Jia Salindong, Country Marketing Manager for Olay, remarked, “We are very happy to finally bring the much-awaited Olay Regenerist Micro-Sculpting Cream here in the Philippines. As you know, many premium creams cost tens of thousands of pesos – that’s an extremely high price to pay for beauty and so the benefits only become exclusively available to a select few!”  

In tune with the holiday spirit, shoppers who purchased the new Olay Regenerist Micro-Sculpting Cream along with a friend received another bottle of this new Super Cream as a gift they for their friend.  So for those lucky ones who were able to catch the special holiday launch at SM Makati, youthful beauty was a gift shared with loved ones.  

At only P1,299 (SRP), the Olay Regenerist Micro-Sculpting Cream proves that the price of firmer, youthful beauty doesn’t have to be so steep.

*    *    *
*results not equal to facelift

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday.  With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.