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MTV & DOT Launch Awesome Philippines

April 27, 2009

The Sexy Nomad attends the launch of  Awesome Philippines.

 

On April 22, 2009, Adam Mordo and I were lucky to be among other key travel bloggers who got invited at M Cafe in Ayala Museum  for the launch of AWESOME PHILIPPINES.

 

  The Mordo meets the Secretary of Dept. of Tourism, Sec. Joseph “Arce” Durano

 

MTV Asia and the Philippine Department of Tourism headed by Secretary Joseph β€œArce” Durano, have set in motion Awesome Philippines, a very unique national tourism crusade for the whole country.  It was implemented as part of MTV Revelations and uses a series of video vignettes and new media in promoting the Philippines to youth travelers in eleven overseas markets, including the U.S., the U.K., Australia, Canada, Korea, Japan, China, Taiwan, Hong Kong, Malaysia, Singapore.   

DOT Sec. Joseph “Arce” Durano answers questions posed by travel bloggers

 L: Jonel. me & Azarael; R: Other travel bloggers who attended the event

M Cafe served delectable dishes that night…

 

The Philippine Department of Tourism chose MTV Asia as their partner for its Awesome Philippines campaign because the MTV branding resonates well among the youth market worldwide. 

β€œIn the vignettes, the youth connection is distinctive as it employs a style that is synonymously MTV – fast-paced, vivid and visually engaging.  Additionally, the vignettes strongly bring out a true Filipino flavor while it presents the Philippines as a must-visit travel destination for the overseas youth market.”

Together with Sec. Durano, there were also other key persons from MTV and their media partner who introduced the campaign to all of us: Eduardo Mapa Jr. (Managing Director / Media Contacts);  Sherry Magno (Media Contacts) — the one who demonstrated Video Remixes; Yvonne Tey (Director, Marketing Partnerships / MTV Asia);  Andrew Chan (Technical Consultant for the activity on Second Life) and  MTV VJ Maggie Wilson. The Awesome Philippines campaign adopts highly-interactive web activities such as online contests and Video Remixes which I actually joined. I created a remix of a dream vacation I would love to have in the hopes that I get to win and actually  make that dream come true! Check out the video remixes I made by clicking the following links:

Philippinetastic

Philippines Escapades

If you like it, vote for it! But you must register first so you can make your own video remix too! You can make as many video remixes as you want. Let me know so I can vote for you too! ^_^  The contest is ongoing and will last until May 24, 2009. 

Moreover, come May, another exciting web-based activity for the Awesome Philippines campaign will be launched using the virtual world of Second Life.  Users (you)  will have access to a number of various features. Won’t you just love  to create your own virtual identity, be able to interact with other virtual users, encounter exciting objects, and participate in individual or group tasks while you explore a virtual Philippines? Wouldn’t that be so awesome? Tour the whole Philippines in the comforts of your own home and eventually, visit those beautiful spots for real too! We all know how beautiful this country is. With its 7,107 islands full of rich, natural resources, we will never run out of places to go. From Ilocos, Batangas to Bicol; From Boracay, Cebu, Bohol, Dumaguete & Palawan; to Camiguin, Davao and Surigao, Philippines is just indeed awesome!

~~~oOo~~~

To see more photos of this event, please click the link below:

AWESOME PHILIPPINES ON FACEBOOK

 AWESOME PHILIPPINES ON BLOGSPOT

~~~oOo~~~

Here are some of  the other  bloggers who attended:

Audrey Rose Mecabalo

Abbie Maquiling

 Monique Lee

Nina Fuentes

Sharlyne Ang

Karla Redor

Gail Dela Cruz

Marc Villanueva

Enrico Dee

Wencel Angeles

Jonel Uy

Dominic Hormigos

Jasper Jugan

Noemi Dado

Azrael Coladilla

Juned Sunido

 


Posted by sexynomad at 4:39 pm | permalink

Previous Comments

WOw Philippines talaga!

Posted by Marco at April 28, 2009, 4:10 am

hi Ms Jen,

Wow! Nice coverage of the event. Im posting mine after my Moriones series. Nice meeting you there, though we didnt had the chance to really chat but there will be more opportunities on some coming events.

Thanks for dropping by Eskapo.

Dong Ho

Posted by dong ho at April 28, 2009, 7:14 am

Hi Jen!! nice meeting you too in Awesome Philippines :)

Posted by AudreyRose at April 28, 2009, 10:55 am

Thanks Sexynomad!
Ganda nga mga shots mo!
Hope to see u gain.

Posted by Monique at April 28, 2009, 11:57 am

Tagal na pala nitong event na ito. Bilis :)

Posted by Biyaheng Pinoy at June 10, 2010, 3:42 pm

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